How to store coffee so it stays fresh
You pay for coffee roasted days ago, then leave it in an open bag next to the stove? Bad storage wastes the whole freshness difference within a week. The rules are simpler than you think.

Coffee's four enemies
Air eats the aroma, light breaks down the oils, heat speeds up staling, and moisture ruins the bean itself. A good storage spot is simply one that protects from all four.
The simple rules
You do not need equipment, you need habits:
- 1Keep the coffee in its bag and seal it well after every use, or move it to an airtight jar.
- 2Store it in a closed cupboard away from the window, the stove and the oven.
- 3Not the fridge: every trip in and out condenses moisture on it, and it absorbs food smells too.
- 4Buy enough for two weeks to a month, not a year's stock. Freshness beats bulk.
- 5If you buy whole beans, grind only right before brewing.
When is coffee at its best?
Coffee is at its best in the first weeks after roasting, then slides slowly downhill. That is why we roast every week and print the roast date on every bag: so you know exactly how old your coffee is, and buy only as much as you drink.
Signs your coffee has gone stale
Faint smell when you open the bag, no foam forming on Turkish coffee, and a flat taste with no sweetness. If that describes your current bag, it might be time to taste coffee roasted days ago instead.

